AYR Lawyers

AYR is one of Israel's largest and fastest-growing law firms, consistently ranked as a leader in quality and size by prestigious local and international indexes. They emphasise efficiecy and creativity and foster lasting partnerships with their clients. AYR has one of Israel's largest data protection practices, serving major multinational and local companies in the technology, insurance, banking, telecoms, and transportation sectors. They also serve Israel's highly active venture capital and startup communities. Eyal Roy Sage is one of the firm’s founding partners and heads their Law and Technology practice which concentrates in data protection and security, telecommunications and media, intellectual property and competition in a technological context. For over 30 years, Eyal’s practice concentrates in the intersection of technology and law. He draws on his technical background to provide practical commercial and regulatory advice, helping bridge the gap between often outdated laws and modern technology. He provides regulatory, legislative, commercial and contentious advice to local and international companies, including in highly-regulated markets. Eyal’s clients include industry leaders in the technology, banking, insurance, financial services and telecommunications and media sectors. Eyal regularly advises on Israeli law for foreign companies and is experienced in bilingual handling of litigation cases of foreign companies that are plaintiffs or defendants in Israel.

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Eyal Roy Sage

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Publications

• Israel's First Administrative Fines under Amendment 13: A New Enforcement Era for Privacy ComplianceAmendment 13 to Israel's Protection of Privacy Law, 1981 (the "PPL") entered into force on 14 August 2025, giving the Israeli Privacy Protection Authority (the "PPA") — for the first time — the ability to impose meaningful financial sanctions directly on organisations that breach Israeli data protection rules. A little over a year later, the first sanctions have arrived. Between July and September 2026 the PPA published three decisions imposing fines on a health fund, a small leisure business and a municipality. Modest in amount, they are significant in signal: Israeli privacy obligations that were long treated as formalities now carry a direct price tag.8 October 2026
• Israel’s Interministerial Team on AI in the Financial Sector: From Interim to Final ReportIsrael’s interministerial team, formed to address the implications of artificial intelligence (AI) in the financial sector, has completed a comprehensive review culminating in a Final Report, published after extensive public consultation. While the report focuses on financial services, the authors explicitly note that its findings on data protection, governance, and transparency apply across industries. The Final Report significantly relaxes the Team’s initial position on data protection.22 January 2026
• Israel and the EU: Data Protection AdequacyAdequacy is a status granted by the Commission of the European Union to countries outside the European Economic Area (EEA) that provide a level of personal data protection comparable to that provided in European law. When a country has been awarded adequacy status, personal data can flow from the EEA to that country without any further safeguards or authorizations, as if it were part of the EEA.9 July 2024