Sorainen

INPLP member firm · Vilnius, Lithuania

Representatives

Migle Dewsbury

Migle Dewsbury

partner

Contact

Sorainen

44A Gedimino Ave

1110 Vilnius, Lithuania

Migle Dewsbury

partner

migle.dewsbury@sorainen.com

Publications

Is Lithuania Finally Ready for B2B Direct Marketing? Almost.From 1 July 2026, Lithuania's amended Law on Electronic Communications finally lifts its blanket opt-in requirement for B2B electronic direct marketing, allowing businesses to contact other businesses on an opt-out basis – joining the majority of EU member states that never imposed such a restriction in the first place. For B2C direct marketing, however, a strict six-condition regime remains immovably in place, with no room for partial compliance.7 October 2026

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